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Hi All,
Just a quick question. How would you price your prints if someone is interested in them? What sort of mark up etc?

Thanks

Chong

Helen and I are looking at prices, here in the UK, of around £35 for 8x10, £50 for 12x16, unmounted inkjet prints. Calling them Giclée Prints adds a lot to the perceived value

We just asked a small gallery what kind of commission they would place on anything sold and they said 40% ideally. Anything from this to 50%seems to be common, so you need to factor this in if you are considering this route for selling.

If you discount the time, petrol, food, electricity and effort it takes to actually take the pictures, the cost for a single print of a 4x5 should be roughly :

E6 Film - £2
E6 Processing - £2
A3+ sheet Hahnemuhle paper - £3
Inks - £1 ??

If you say around £10 for producing an A3+ print, you will not be far out, so selling it to a gallery on commission at around £25 should give you a reasonable profit, albeit you need to sell a lot to live on the proceeds

Of course, the more copies you sell of the same trannie, the more profit you will make.

My prints which is a hand made black and white mostly the size of 11x14 made to archival status framed with UV protectoin glass signed goes for 2500 sek which is raffly a £190. I had a very intensive exhibitions earlier here in Sweden and internationally! The last time I han an exhibition was in Budapest during early spring this year!

Mind you that I'm only selling prints on exhibition and not otherwise! it never happend and it's never going to happen! It's a kind of trade mark I have! I have decided early that I'm not gonna prostitute myself!

Sometimes I sell a lot sometimes less! But it's name of the game to be an artist! I actually have exhibition once a year. Just for the record, I have prints and paintings sold in the Uk during those London years.

I hope it's help you a bit.

Frankie!

Last year or so, our final exhibition at College, all of us produced a print for exhibition in bar with a small gallery. These were 20x25 prints, with Matte and a (cheap) frame, each was priced at GBP100. Nothing for the venue, due to good relations with the landlord
The whole thing was not for commercial gain, but mainly to show people on the course how much hassle you have to go through to exhibit....

A colour print from an E6 set me back about 30, the frame was 20. 2 or so out of the 30 prints did actually sell (none of mine...)

If you want to do this commercially, one thing to consider, above the cost of production, is the cost of your time! THere are a number of interesting threads on photo.net about this.

Marc

It does come down to your production methods. I used to do a lot of motorsport photography and prints could be produced fairly cheaply and sold for a good markup.

I now produce black and white prints on fibre based paper, hand printed, tones and mounted on archival board. The material cost is probably similar to Joanna's E6/Giclee prints but what has to be factored in is time. If you do a true costing of travel, disbursements, printing, washing, toning and mounting time you will find that in order to make any kind of profit the retail price may be higher than the market will pay. On top of that you may have to factor 40-50% commission. The display area and demographics of the gallery will also affect the end user price. In the small northern town where I live there are three art galleries and 90% of their sales are to non residents. Locals will not pay the prices.

However if you've been approached by someone interested in purchasing your work then the whole supply and demand relationship is changed. Are they looking to resell your work or to buy it as the end user? If it's a resale then are they going to purchase up front or buy on demand?

Thank you all for the information.

I had quite a successful exhibition last weekend and I had priced my prints well over what the locals would pay because I wanted to keep the ilfordchromes. I had received many compliments for my pictures.

Giclee prints will be cheaper to produce than ilfordchromes, so may be better priced but unsure the mark up. So, once again thank you for your contribution to this line.

Regards

Chong